Doritos - A or B

Animation Montage / Social Media Campaign

We have been working together with Doritos and Pocko to create quite a bit of animation films, gifs and still frames for the interactive social campaign ‘Doritos – A or B’.

Doritos have launched two new flavours, »Sizzling Salsa« and »Ultimate Cheeseburger« – and in order to decide which one will remain on the shelves, Doritos asked the public to come up with creative ways of eliminating their least favourite batch.

This could be done with a simple tweet, Facebook comment or via their official website. After a short selection process we then illustrated and animated those ideas, helping the audience make their ideas come to life. The best entry of them all won a longer, more intricate animation, as well as £20,000!

Have a look at some of the most creative ways to destroy Doritos in this montage of 28 animations from the campaign.

Credits

CLIENT: PepsiCo
PRODUCTION: Pocko
PRODUCER: Maria Jimenez, Lara Chapple, Nicola Schwartz

DIRECTION: We Think Things
DESIGN: Pascal Monaco, Felix Meyer
ANIMATION: Pascal Monaco, Felix Meyer