KAYAK – Formula One

TV Commercial

We Think Things teamed up with production company Woodblock to produce this sleek and energetic broadcast package for KAYAK’s sponsorship of the 2017 Formula One season on Channel 4.

Utilizing a vibrant color blocking style driven by dynamic abstract graphic details, a fast-paced and visually stunning look was achieved to showcase the speed of the race, along with KAYAK’s offerings as an international travel search tool.

Credits

CLIENT: KAYAK
CREATIVE DIRECTOR EUROPE: Doug Perkul
ART DIRECTOR: Jen Barger
BRAND MANAGER: James Barker
HEAD OF PRODUCTION: Tracey Gudwin
PRODUCER: Brian Barth

PRODUCTION COMPANY: Woodblock
DIRECTION: We Think Things
EXECUTIVE PRODUCER: Henrik von Müller
PRODUCER: Konrad Weser
ARTISTS: Sarah Eim, Pascal Monaco, Felix Meyer, Kay Tennemann,
Thorsten Löffler, Florian Panzer